Hublab - Inter football club / Inter Boutique

Inter football club / Inter Boutique

April 2015

Inter Brand DNA

Inter Brand DNA

Inter Boutique is a new way to communicate a brand and its relationships with current and potential fans. We create stories that express values and emotions. Stories that endure over time and build continuously new chapters. Stories that are rooted in the DNA of a brand, of a product, as well as a football team. Thinking of Inter “emotional store” means creating the story that will animate and make it alive over time, based on the values that are suited for the Nerazzurri.

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