A leap in the city’s future. A project for the redevelopment of the Pavilion 1 and 2 of Fiera Milano at Portello
Magnete Milano. An attractor for activities, technology and innovation. The central idea for the assignment of the new role played by the pavilions 1 and 2 is the result of the different meanings that can be attributed to the words activities, accessibility and behavioral recurrence. Accessibility as a group of features and activities requiring the visitors’ personal involvement, which become the real actors. Even the location itself becomes an attractor and dispenser of contemporaneity. A real magnet for activating the appropriate innovation and technology for a contemporary Milan.
The requalification project was designed to stimulate visitors at different levels, with a series of recurring activities connected to the project itself: from the health services, effective, quick, mostly day hospital services, to the digital activities in the technological park
The project is characterized by a social and active vision, especially if compared to the sales activities of a mall, identified by a never passive, proactive attitude. Most part of the activities represent a playful experience, but there will also be a welcoming area and health services, for a complete, lively and consistent offer.