Natura Sì

client: Natura Sì

Hublab’s consulting activity, still in progress, starts from the needs identified with the client. In particular, Natura Sì is supported in the definition of new positioning hypotheses. Furthermore Hublab supports Natura Sì in the corporate reorganization with the aim of expanding its operations and its areas of intervention starting from its internal and external communication. Furthermore, Hublab is defining new communication tools starting from the use of Natura Sì stores and is setting a strategy to innovate the entire business process. Hublab is also carring out bridging activities between the company and other stakeholders.

Milano Digital Week 2019

client: Comune Di Milano

For the second edition of Milano Digital Week Hublab curated the contents and project managed the event, which became, in its second year, the biggest event in Italy dedicated to digital education, digital culture and digital innovation. Held from 13 to 17 March 2019 brought together more than 500 events and 85.000 participants.

For Milano Digital Week 2019 Hublab proposed The theme Urban Intelligence (Intelligenza Urbana), the multitude of technologies and applications that transform the city, work and human relations impacting on welfare and services, on public and private life of citizens. From artificial intelligence to digital projects, which come from all the actors of the city.

Another innovation from the 2018 edition is the main structure of the event which offered a clear subdivision between three cluster of contents. The Call for Proposal, an open call to the city in order to attract and catalyze the many virtuous examples of digital transformation taking place in the city. The Main Events, produced by Milano Digital Week with the support of its partners and linked to leisure, art, music and culture with a large community interest and always open and free for everyone. The Digital Talks, a series af events deepening the Urban Intelligence theme located both in MDW main locations (Palazzo dei Giureconsulti, Base Milano, Bocconi University, Triennale di Milano) and in the main knowledge hubs in Milan.

Beside overseeing the all palimpsest of the event, Hublab curated a series of talks, held in Bocconi University, Palazzo dei Giureconsulti and Triennale di Milano. From 5 G – La generazione urbana, with Nicola Zanardi moderating all the four main telco operators in Italy (Fastweb , TIM, Vodafone, Wind – Tre) on the 5G disruptive innovation to the three Lectio Magistralis in the Salone d’Onore of Triennale di Milano (Giulio Sapelli, Carlo Sini, Sandro Balducci), Hublab curated 12 events or talks exploring the multifaceted interconnections between Digital Innovation and the city.

From an idea by Nicola Zanardi and Carlo Noseda promoted by Comune di Milano, Assessorato alla Trasformazione Digitale e Servizi civici

Curatorship: Hublab
General contractor: Cariplo Factory
Business Development: IAB Italia
Coordination and production: ArtsFor_
Art Direction: LeftLoft
Digital Design: Giga Design Studio
Digital Social Media: Susanna Legrenzi
Press office: Manzoni22

Senaf Brand Content

client: Senaf

The consulting project starts from the client’s need to increase the positioning opportunities of his Brand, in order to create new business and development opportunities by expanding his operations and his areas of intervention. In a second phase Hublab will coordinate the rebranding and  redefinition a new overall brand image and related declinations. Furthermore, the project intends to reformulate Senaf communication assets through a new tone of voice together with an image renewal in order to expand Senaf influence on the market.

Milano Digital Week 2018

client: Comune Di Milano

Hublab curated the contents and project managed the first edition of Milan Digital Week. Held from 15 to 18 March 2018, Milano Digital Week is an initiative promoted by the Municipality of Milan – Department of Digital Transformation and Civic Services, and carried out by Cariplo Factory, IAB – Interactive Advertising Bureau and Hublab. Thanks to a widespread program of events that involved more than 250 locations and over 400 initiatives, Milan Digital Week has animated the city with debates, exhibitions, seminars, performances, shows, workshops and training courses.

Beside overseeing the all palimpsest of the event, Hublab curated two specific talks, held in BASE Milano throughout the week. The first event  was on Cyber Security and speakers were Gianluca Varisco (Digital Transformation Team of the Italian Government), Guglielmo Bondioni (Fastweb), Fabio Panada (Cisco), Matteo Feraboli (Sky), Giuseppe Vaciago (Università dell’Insubria). The second talk was on the history,  demography and politics of post-labour and Hublab invited as speakers Giulio Sapelli (Università Statale di Milano), Walter Tocci,(Senatore Partito Democratico), Alessandro Rosina (Università Cattolica del Sacro Cuore), Sergio Scalpelli (Direttore Relazioni Esterne e Istituzionali Fastweb) moderated by Nicola Zanardi (Hublab).

Hublab also curated a series of video intervention of internationally recognized Under 30 Digital Guru. The video were recorded at House264 within Cariplo Factory.

An idea by Nicola Zanardi and Carlo Noseda promoted by Comune di Milano, Assessorato alla Trasformazione Digitale e Servizi civici.

Curatorship: Hublab
General contractor: Cariplo Factory
Business Development: IAB Italia
Coordination and production: ArtsFor_
Art Direction: LeftLoft
Digital Design: Giga Design Studio
Giga Design Studio: Susanna Legrenzi
Press office: DDL Studio

CIS redevelopment plan

client: Cis Nola

CIS (Centro Ingrosso Sud) is the largest wholesale center in southern Europe, with 1,000,000 square meters and more than 10,000 car accesses per day, 15km of internal roads and more than 300 associated companies. Hublab supported CIS in a long term redevelopment plan for building a new corporate identity for the commercial district which is undergoing profound modifications due to the ever-changing national and global demand.

Hublab has coordinated a team of professionals who tackled the various application sectors and operations needed by the district. The support aimed at the repositioning of the district in its strategic and applicative market for increasing competitiveness for the associated companies through concrete and feasible hypotheses to be developed in the shortest time.

The work segments were designed as follows:

CIS Rebranding
Redefinition of the naming, wording, pay off and copywriting of the CIS Brand. Through a new brand manual the visual identity, the brand image and its language have been redefined. Afterwards new stationary and web materials were developed. Only the website has entered the execution phase.

Positioning and tone of voice: Redefinition of communication supports with the aim of providing a more contemporary and innovative positioning to the activities carried out by CIS and its partners. Through a new CIS publishing plan supporting CIS communication department, Hublab has established, through a web platform, a news aggregator for both internal and external communication

CIS infrastructure
Wayfinding. Hublab proposed the integration and revision of the CIS internal regulation with the aim of rationalizing the way finding and optimizing the use of CIS spaces, both from viability point of view as well as for the leisure spaces,

Architecture. Hublab proposed to build a new Welcome Pavilion at the entrance of the compound in order to centralize the interest of the users through the constitution of a strong attractor, a highly recognizable iconic center for the new CIS.

CIS Business and Learning Center
Project Design for a learning center based on the Know How accumulated over the years, both from Cis management and from its associates. to recent developments. The project aimed to establish a marketing and consulting service delivery center and a space (inside the welcome pavilion) with an event schedule and a business plan which main scope was community building and networking.

Concept and content management, Coordination, Project Management, Accounting: Hublab
Brand Image and Digital Design: Leftloft
Architectural Design: Ganko Office for Architecture
Landscape Design: Pn Studio
Photography: DSL Studio

Scrivere e Suonare. l’Italia dei Cantautori

client: Sony Entertainment

Scrivere e Suonare. l’Italia dei Cantautori (writing and singing. The Italy of songwriters) is an exhibition proposal Hublab developed for Fondazione De Andrè and Sony Entertainment.

The exhibition shows the musical period of the ’60s and ’70s in Italy, the moment in which the famous Italian songwriters production was developing. Those songs and their writers are fundamental to understand Italy’s social and cultural background in the ’60s and ‘70s.

Concept and content management: Hublab
Design and creative coding: Limiteazero

Inter Brand DNA

client: Inter Football Club

Inter Boutique is a prototype proposal for a series of shops for Inter football club. Hublab proposal was about creating stories based on emotional patterns by constantly including new chapters, both rooted in the DNA of the brand and linked to new products.  A new way to set up a brand’s communication and the relationships with its current and potential fans for a football team that is constantly updating itself.

Magnete Milano

client: Prelios

A competition project for the redevelopment of the Pavilion 1 and 2 of the Portello in Milan. The re-qualification project was designed to stimulate visitors at different levels, with a series of recurring activities connected to the project itself: from the health services, effective, quick, mostly day hospital services, to the digital activities in the technological park.

It is called Magnete Milano because it is an attractor, a magnet, for activities, technology and innovation. The proposed future role played by the pavilions 1 and 2 within the city is the result of the different meanings that can be attributed to the words activities, accessibility and behavioral recurrence. Accessibility as a group of features and activities requiring the visitors’ personal involvement, which become the real actors. Even the location itself becomes an attractor and dispenser of contemporaneity. A real magnet for activating the appropriate innovation and technology for contemporary Milan.

Hublab: Concept and content management
Atelier Traldi: Architectural design
Prelios SPA: General contractor

Technology Hub fair

client: Senaf

Hublab supported Senaf in the strategic development and content management for Technology Hub fair in Milan. The consultancy was mainly focused on contents for innovation, strategy and communication in the tech and digital innovation field.

Observer

client: La Triennale di Milano

The 2013 “National innovation Award” created by COTEC, is one of the sensors of the health condition of the Italian production system. Defining the extension of Italian innovation is rather difficult due to its well-known fragmentation, also for geographical reasons. For simplicity it is usually related to social-geographic dynamics (i.e. districts or clusters).

The 2013 “National innovation Award” created by COTEC, is one of the sensors of the health condition of the Italian production system. Defining the extension of Italian innovation is rather difficult due to its well-known fragmentation, also for geographical reasons. For simplicity it is usually related to social-geographic dynamics (i.e. districts or clusters). For this edition, the study of the contents and themes was thoroughly expressed with a temporary installation, designed with modular criteria, for the presentation of audio-video contents on the most innovative Italian companies.

Concept and content management: Hublab
Interaction and exhibition design: Limiteazero

L’architettura del mondo. Global Nodes

client: La Triennale di Milano

Global Nodes is an interactive exhibit project for the exhibition “L’architettura del mondo” curated by Alberto Ferlenga with Marco Biraghi, Benno Albrecht, Giulio Barazzetta, Giacomo Polin e Massimo Ferrari at Triennale di Milano.

Global Nodes is an interactive exhibit project for the exhibition “L’architettura del mondo” curated by Alberto Ferlenga with Marco Biraghi, Benno Albrecht, Giulio Barazzetta, Giacomo Polin e Massimo Ferrari at Triennale di Milano. The exhibit, positioned at the end of the exhibition’s itinerary, is the digital representation of the ever growing, central, but often invisible, role of digital data and networks, and their fundamental role in connecting, sometimes even physically, one place to another. The exhibit is the digital visualization, of the increasingly primary role of data within the infrastructural network.

Concept and content management: Hublab
Interaction and exhibition design: Limiteazero

Panopticon. National Geographic retail store

client: National Geographic

Concept and exhibition design for National Geographic retail stores in London and Singapore. The project draws its inspiration from the Greek Mythology: Argus Panoptes, a giant with a hundred eyes, which was considered a great guardian. Panopticon was used as a model for the creation of an ideal prison in the late 18th century, under suggestion of the philosopher Jeremy Bentham, then as a metaphor of the invisible power by later philosophers and thinkers. On the contrary, the store’s aim is to offer an extensive view, taken from the vast National Geographic archive, together with the vast assortment of the new apparel and retail collection.

Expo 2015. Proposal for the Italian Pavillion

client: Expo Milano 2015

Hublab designed a content proposal for the Italian Pavilion at Expo 2015. The contents were structured following a general criteria which included several themes, among which the knowledge and culture of food, the universal biodiversity, and the role of Italy in the worldwide food culture.
Hublab outlined a widespread view of the agricultural technological innovation for which Italy is one of the world’s leaders. The proposal also included the analysis of the relationship between landscape and food habits, outlining the history of different cities according to their food distribution locations (i.e. squares, markets).

ENEL 5.0. 50th anniversary

client: ENEL

The ribbon was conceived and created from the history of Enel’s first 50 years of activity. For the road show celebrating the 50 years we designed some interactive installation and videos focused on company milestones and their intersections with recent Italian history. The copy and storytelling was done by Hublab while interaction and exhibition design was by Limiteazero. The exhibition system was based on the metaphor of a timeline made physical that integrates different media objects, infographics and various deepening points.
With Limiteazero (Interaction and exhibition design), Micromegas (General contractor)

Info & Visual Workshop

client: Supsi

Università della Svizzera Italiana: conference on infographics and data visualization. Seminar and consultancy regarding the contents, methodologies and interactive design tools for media marketing strategies.
With Limiteazero (Interaction design)

Masterplan Sistema Fiera Milano

client: Sviluppo Sistema Fiera Milano

The consultancy activity developed for the masterplan of Sistema Fiera Milano lasted for two years and consisted in several activities Hublab developed or coordinated. Initially Hublab scouted innovative solutions for the internal mobility within Fiera di Milano through the instal of new contents and potential functions for the fair.

Afterwards Hublab supported the outlining of the goals and strategic vision for the new infrastructure of the fair and, though multidisciplinary methodologies, Hublab highlighted different scenarios guaranteeing the vocational continuity of the local territory. The output was a strategic document which presented scenarios, researches and solutions, programmatic actions’ analysis, researches on the technical, social, economic and environmental “sustainability and effectiveness”, mobility systems, etc.

Hublab: Concept and content management

PalaExpo Roma – Homo Sapiens

client: Codice Edizioni

Concept creation, and content management for the interactive installations designed by Limiteazero for the multimedia exhibition on human evolution, “Homo Sapiens”, curated by Luca Cavalli Sforza and Telmo Pievani for Codice Edizioni at PalaExpo in Rome. The installations conveyed both educational and scientific contents, concentrating on a young and proactive target. The exhibition was divided in four areas, each covering a different type of content, with its own story and specific data. After the Rome exhibition, the exhibit were transferred also to Trento and Novara.
With Limiteazero (Interaction and exhibition design).

The research and health city

client: Consorzio Città della Salute

Feasibility study, innovation and communication strategy and support to the Institutions, for the merging of the Besta Institute and the Istituto dei tumori (Cancer Institute of Milan) with the Ospedale Niguarda di Milano (Niguarda Hospital of Milan). Hublab analyzed the organizational models of similar hospitals and their relation with the territory. Hublab also studied other unifications and merges between different hospitals and their specific short and long-term goals. The project also included the definition of the strategic and supporting actions for the project’s implementation.
With Prof. Paolo Moccarelli, Ing. Maurizio Alessandro, Ing. Alessandro Caviglia, Ing. Federico Albertini

MecSpe trade fairs

client: Senaf

Hublab supported Senaf in the strategic development and content management for MecSpe trade fairs (Specialized mechanics) and Agri Expo (agriculture). The consultancy was mainly focused on contents for innovation, strategy and communication in the mechatronic field for the annual trade fair MecSpe and Agri Expo.

Front Office Project – Innovative Office Solutions

client: BTICINO

The project included the analysis and definition of the reference scheme for the design and modification of the office environment through the definition of integrated and modular systems for the working station. The transformation of the working locations and models runs in parallel with economical shifts and with the progressive change of the working models, mainly related to a wider  access to new technologies. Hublab supported BTicino in the identification of innovative concepts for the new needs of the different targets by capitalizing the company’s expertise.The last part of the project concentrated on a series of concept designs creating integrated systems for future jobs, new product ranges and adequate solutions for the ongoing and future changes.
With Limiteazero (Interaction and exhibition design)

Nanotechnologies, structural materials and metamaterials

client: Unione Industriali Bergamo

Organization of a conference for companies and research centers on the applications, experiences, advantages, potentials, benefits and opportunities given by nanotechnologies within productive and technological processes. The conference wanted to update the companies on the use of nanotechnologies in some important industrial fields, providing advice and indications for building an effective partnership between industry and research. The meeting was set on March 2nd 2011 in the Town Council Hall of Confindustria in Bergamo. Guest speakers were: Pierluigi Rizzi (president SIT – Servizi Innovativi e tecnologici di Confindustria Bergamo), Alberto Cigada (Polytechnic of di Milan), Lorenza Draghi (Politecnico di Milano), Giuseppe Mensitieri (Università Federico II di Napoli), Luigi De Nardo (Politecnico di Milano), Andrea Lorenzi (Università di Parma).
With Federico Pedrocchi (Ticonuno).

Italian Transfer. Four Proposals for the Environment

client: FECO - Chinese Ministry for the environment

Hublab designed a workshop showcasing Italian projects for environmental technology transfer TOT (Training of Trainers) in China. The project, in cooperation with FECO, Chinese Ministry for the environment, after a careful scouting among the Italian environmental R&D technologies, presented at the Environmental Department of Tsinghua University the four best projects selected by a scientific committee with the Ministry’s technical experts.
With FECO, Environmental Ministry of China

Innovation drivers for textile products

client: Unione Industriali Varese

Strategic consultancy on technological migration within the textile industry, strongly linked to the territory of Varese. Hublab proposed a study of new innovation drivers for textile products with the scope of researching and outlining the R&D objectives for local textile companies. The focus was strongly on the link possibility between universities, research centers and companies in the connection between smart textile and sports industries.

Mobility Information System

client: Sviluppo Sistema Fiera Milano

Feasibility study for an info-mobility project for Sistema Fiera Milano from the first evaluation of the resources, processes, methodology and tools to the final creations of an Action Plan and Communication Plan.

Hublab Edition. A publisher for talent promotion

client: Hublab

From 2007 to 2010, Hublab Edition followed several projects and events promoting some contemporary Italian talents: designers (graphic design, media design, etc.), photographers, illustrators as well as scientific researches with an immediate application (Italian Applications).

From 2007 to 2010, Hublab Edition followed several projects and events promoting some contemporary Italian talents: designers (graphic design, media design, etc.), photographers, illustrators as well as scientific researches with an immediate application (Italian Applications). Every project became an exhibition, a performance or a book. Hublab Edition was designed as a fulcrum, a meeting place for individual and collective talent. A laboratory for exchanging knowledge. The books, the DVDs, the exhibitions, the performances, produced focused on the selection and promotion of the talents that can be found among the new generations, available today on the territory and almost never seen on media. A local and global identity, together, at the same time.

Concept and content management: Hublab

Basilicata Incubators

client: Sviluppo Basilicata

Contents and positioning for the Viggiano and Matera incubators. Concept, contents and consultancy for positioning of the Viggiano (Green jobs and green economy) and Matera incubators (cultural incubator inside the Sassi di Matera).

Indesit Company. Early Seeds

client: Indesit Company

Hublab consultancy for Indesit was focused on finding solutions and innovations for Indesit Innovation Center in Fabriano. The project focused on innovative researches and solutions for household appliances through the valuation of an innovative TOT model. Hublab also built different scenarios for material innovation and project design.

Workshop Italian Applications. From academic theory to industrial application

client: Il Sole 24 Ore

Hublab designed, in cooperation with the Cambridge University, Centre for Entrepreneurial Learning, and Il Sole 24 Ore a workshop focused on the relationship between academic knowledge and the industry’s requests, following the principles of the Centre for Entrepreneurial Learning, which coordinates the most advanced Business Park in the world. The workshop, presented in several Italian cities, focused on a few emblematic cases, following the Center’s typical pragmatic approach.
With Il Sole 24 Ore and Cambridge University, Centre for Entrepreneurial Learning

Gewiss. Next Innovation

client: Gewiss

Hublab supported Gewiss in the redefinition of the methodologies and ideas for business innovation. The scope of the consultancy was increasing the advocacy and branding awareness in the automation design field. Hublab proposed and designed a strategy for the creation of a knowledge center for design and application.

Biogem: Pig Power

client: Università statale di Milano Bicocca

Support and strategic, sales and marketing consulting for the patenting of a model in the pharmaceutical and biomedical field. The project derived from an Italian research that patented in Italy its results, giving an important turn in the post genomic era to personalized medicine.

Cultivar Project

client: Telecom Italia

Telecom – CulTiVar, a platform for a different agriculture, was a scouting project for best agricultural practice and Ideas for high-tech strategic contents for agricultural areas. Hublab developed the concept, feasibility study and scenario development.